First Entertainment Credit Union Joins the International Makeup Artists Trade Show to Support the Next Generation of Artistry

First Entertainment Credit Union, the premier financial partner to creators in the entertainment community, is pleased to be part of the International Makeup Artists Trade Show (IMATS), the world’s largest celebration of makeup artistry. The event will be held in Pasadena, California at the Pasadena Convention Center January 14th and 15th.

“First Entertainment is committed to partnering with organizations like IMATS that offer professional and educational resources to creators working behind the scenes,” said Addie Allison, Chief Experience Officer at First Entertainment Credit Union. “We are here to help our members build a solid financial future by providing them with the resources, support, and guidance they need throughout their professional journey.”

The International Makeup Artist Trade Show is the world’s largest celebration of makeup artistry, where professional artists from fashion and film provide educational panels and demonstrations, and new products often make their debut.

During the event, artists can apply for a personal (unsecured) loan through First Entertainment with no payments for 90 days. The loan can be used by make-up artists to fill the gaps in between working gigs, help purchase makeup, tools, and equipment needed to build a professional portfolio, or cover a specialty makeup course.

“First Entertainment will be at IMATS to assist artists with their borrowing needs as they learn about the latest brands, equipment, application and special effects makeup techniques specific for their line of work,” said Allison. “We look forward to meeting everyone and further supporting our community members as they pursue their dreams.”