Notice at Collection

Your privacy rights

Effective July 11, 2024

Your privacy is important to us. This PRIVACY NOTICE AT COLLECTION OF PERSONAL INFORMATION (“NOTICE”) supplements the information contained in the First Entertainment Consumer Privacy Policy and its subsidiaries (collectively, “First Entertainment,” “we,” “us,” or “our”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice. This NOTICE provides a summary of how we collect, use and share your personal information. We encourage you to read our Consumer Privacy Policy, which is available online at firstent.org.

I. CATEGORIES OF INFORMATION WE COLLECT

We collect the following categories of personal information when you visit our premises, use our ATMs, complete an application for our products, services and employment with us, participate in sweepstakes that we sponsor, or through your other personal interactions with us (please note that some categories overlap):

Categories of Information We Collect

Category

Examples

Category

A. Identifiers

Examples

A real name or alias; postal address; signature; home phone number or mobile phone number; bank account number, credit card number, debit card number, or other financial information; physical characteristics or description; email address; account name; Social Security number; driver’s license number or state identification card number; passport number; or other similar identifiers. 

Category

B. Personal information categories described in Cal. Civ. Code § 1798.80(e)

Examples

Signature; state identification card number; physical characteristics or description; insurance policy number; education; employment or employment history; bank account number, credit card number, debt card number, or any other financial information; or medical information or health insurance information. 

Category

C. Protected classification characteristics under state or federal law

Examples

Age (40 years or older), race, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status.

Category

D. Commercial information

Examples

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Category

E. Biometric information

Examples

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, keystroke.

Category

F. Internet or other similar network activity

Examples

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.

Category

G. Geolocation data

Examples

Physical location or movements.  For example, city, state, country, and ZIP code associated with your IP address or derived through Wi-Fi triangulation; and, with your permission in accordance with your mobile device settings, and precise geolocation information from GPS-based functionality on your mobile devices.

Category

H. Sensory data

Examples

Audio, electronic, visual, or similar information.

Category

I. Professional or employment-related information.

Examples

Current or past job history, performance evaluations, disciplinary records, workplace injury records, disability accommodations, and complaint records; Emergency contact information, such as the name, phone number, address and email address of another person in the context of having an emergency contact on file; Personal information necessary for us to collect and retain to administer benefits for you and another personal relating to you (e.g., your spouse, domestic partner, and dependents), such as their name, Social Security Number, date of birth, telephone number, email, and address.

Category

J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Examples

Educational records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.Profile reflecting a person’s preference, characteristics, psychological trends, predispositions, behavior, attitudes, abilities, and aptitudes.

Category

K. Inferences drawn from other personal information.

Examples

Profile reflecting a person’s preference, characteristics, psychological trends, predispositions, behavior, attitudes, abilities, and aptitudes.

Category

L. Sensitive Personal Information.

Examples

A consumer’s social security, driver’s license, state identification card, or passport number; A consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; A consumer’s precise geolocation; A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership; The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication; A consumer’s genetic data; The processing of biometric information for the purpose of uniquely identifying a consumer; Personal information collected and analyzed concerning a consumer’s health; and Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation.

 

Personal information for purposes of the CCPA does not include:

  • Publicly available information from government records.
  • De-identified or aggregated consumer information.
  • Information excluded from the CCPA’s scope, like personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA).

 

Selling or Sharing Personal Information

We will not sell your personal information.

 

Sharing Personal Information for Cross-Context Behavioral Advertising

Cross-context behavioral advertising refers to the targeting of advertising to a consumer based on the consumer’s personal information obtained from the consumer’s activity across businesses, distinctly branded websites, applications, or services, other than the business, distinctly branded website, application, or service with which the consumer intentionally interacts.

We will not share your personal information for cross-context behavioral advertising purposes.

 

Retention of Personal Information

The criteria we will use to determine the period of time that we will retain the categories personal information described above depends on our relationship with you and on the following criteria:

  • Laws and regulations. We are a regulated financial institution that is subject to laws and regulations governing our retention of personal information of our members, applicants for credit union membership, loans and other financial products and services.  We are also an employer and, thus, we are subject to labor laws governing how long we must retain information about applicants for employment and current and former employees.  Therefore, applicable laws and regulations will govern how long we retain your personal information.
  • Contracts. We must also retain information for as long as necessary to comply with our contractual duty to you as well as our contractual obligations with our service providers, contractors and other third-parties.
  • Assert and defend against legal actions. We may retain your personal information for such period as we may need to assert and defend against potential legal actions.

 

Contact Information  

If you have any questions or comments about this notice, please do not hesitate to contact us at: 888.800.3328, or visiting www.firstent.org.  Please visit our CCPA Privacy Policy  for more information about the ways in which we collect and use your personal information and your choices and rights regarding such use under California law.