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Rewards Program Upgrade

An Enhanced Credit Card Rewards Experience


Explore Your New Credit Card Rewards Program

In March 2021, First Entertainment introduced an enhanced rewards platform for members with a personal First Entertainment Visa® Platinum Credit Card opened before February 23, 2021.




The brand-new rewards website is optimized for both mobile and desktop viewing and is accessible only through Digital Banking (Desktop site and Mobile App) Visa Rewards illustration Widget.


Visa Platinum Credit Card Accounts opened February 23, 2021 or later are not eligible for the rewards program. For members who prefer to earn rewards for their purchases, consider our new cash back rewards credit card. For more information or to apply, visit our Preferred Cash Visa page.


We understand that having the latest features, technology, and rewards is important to our cardholders, so we want to make you aware of some important changes and enhancements that impact your account. Some of the new features we will be introducing with this upgrade include:

  • A brand-new rewards website, optimized for both mobile and desktop viewing and accessible through the Digital Banking Visa Rewards widget.
  • New catalog items and same day reward redemption with in-store pickup available at Best Buy®!
  • An enhanced and modernized travel booking platform.
  • A new toll-free support center for rewards program questions and redemption.
  • And much, much more!


If you’re not already using Digital Banking, register now. It’s fast and easy!

Register for Digital Banking


Frequently Asked Questions


  • How do I access the new rewards platform?

    Use Digital Banking to log in to your account and click the Visa Rewards Widget to review activity, total balance, or redeem your Credit Card points. But make sure to disable your pop-blockers because the Visa Rewards Widget will open in either a new window or tab (depending on your browser settings).

    Tip: If you do not see the Visa Rewards Widget on your Dashboard, click the More Widget to open and view your list of Active Widgets.

  • Will my Points still expire after 4 years?

    Yes, your Points still expire after four (4) years (48 months) from the date of issuance – the same way they did prior to the upgrade.

  • What new features are available on the upgraded platform?

    The upgraded rewards website will be optimized for both mobile and desktop viewing. We will have a new integration with Best Buy® which will enable you to redeem your points and arrange for a same-day, in-store pickup. The new site offers an enhanced, modernized travel booking platform and new catalogue items to choose from.

  • Does the program offer additional travel options?

    Yes. You will have unparalleled options and flexibility in travel rewards on the new platform, including access to redeem points for tickets on 180 different airlines, major cruise lines, and over 130,000 hotel and resort properties worldwide. Plus, you'll receive personalized service to help you design precisely the travel experience you want.

  • Are entertainment options available to me?

    Yes. You can redeem your points for a variety of events, including live events and amusement parks. In addition, the platform often offers exclusive tickets and access to sold-out concerts, games, and events.

  • How does the product rewards catalog compare to the old platform?

    You now have access to thousands of top-selling, in-demand products direct from the inventory of top retailers like Best Buy®. In other words, products available to retail shoppers are also available to you. You don't have to settle for a limited selection.

  • What are the gift card options?

    Gift cards are available from hundreds of companies, spanning major retailers, entertainment, travel, home improvement, and top brands. Here is just a small sampling:

    • AMC Theaters
    • Amazon
    • Apple
    • Coach
    • Crate & Barrel
    • Gap
    • Home Depot
    • NHL and NFL
    • Nordstrom
    • Pottery Barn
    • Starbucks
    • Target
  • Who do I contact if I have rewards points or redemption questions?

    For general rewards inquiries, you may contact the Rewards Center Headquarters at 800.407.9047.


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